How To Manange Your Opt-In Mailing List
Copyright © Craig Warren
http://www.warrensmarketing.com/

You Have Some Opted-In Subscribers.

Now What?

If you've made it this far, you have a pretty good
idea of how to start an opt-in mailing list.

You have learned the basics of driving traffic to
your capture page, and you understand the
importance of a compelling free offer to entice
readers to fill out your opt-in form and join your
mailing list.

Now comes the real work.

All the effort you have put forth up to this point
can be totally wasted if you don't take the time to
properly manage your opt-in mailing list.

You can’t just collect subscribers, then start
blasting them right away with sales letters. If you
intend to profit from your opt-in mailing list, and
after all that’s the whole point of building one, you
need to approach your opt-in marketing campaign
in an intelligent fashion.

Building a relationship with your new opt-in mailing
list is a must. You want your subscribers to see you
as a friend and a source of good information, not as
somebody who just wants to sell them something.
Think about some of the products and services you
spend money on. You probably have a favorite
grocery store, where many of the cashiers recognize
you. You may have a favorite gas station, or a
mechanic that you use on a regular basis to maintain
your car.

If you have pets, you probably take them to a vet you
feel comfortable with. It’s a safe bet that you spend
most of your money with people who have treated
you well and worked hard to satisfy your needs.
Most readers prefer to buy from individuals and/or
businesses they feel comfortable with. This type of
relationship is built over time.

A free e-course is a great way to start the process of
relationship building with your opt-in mailing list.
As long as you are offering quality information, your
subscribers will appreciate the fact that you are teaching
them something for free.

Always give first, and ask later. Don’t try to sell your
subscribers anything until you have provided them with
plenty of solid, useful information, and maybe even a
couple of nice freebies.

Let your subscribers know who you are, and how they
can get in touch with you. People are not going to respond
well to a “webmaster” or to some silly username.

Always use your real name (first and last) as the “from”
name when you send emails to your opt-in list. And most
importantly, let your personality take over. Be yourself,
and have fun with it! Your subscribers have to relate to
you before they are ever going to buy from you.

Of course not all of your subscribers are going to like you
or what you have to offer. You’ll have people that
unsubscribes from your opt-in list, and guess what?

That's a GOOD THING.

I know you're thinking, this guy is absolutely out of his
mind.

Unsubscribers are a good thing???

Yes they are.

Okay, before you call me crazy, let me explain. Not
everyone is going to like you, just as there are people
that, for whatever reason, you don't like or what they
have to offer.

The purpose of building your opt-in mailing list and
building a relationship with your opt-in list is to get
your subscribers to trust you and want to hear from
you so that they WILL buy from you.
You are building your opt-in list so you can eventually
promote your products and services to and make money,
right?

What's the point of having subscribers on your opt-in list
that really don't care for you and will never buy from you?
Cutting those people out is a good thing, so please don’t be
alarmed about gettting unsubscribers.

Condition Your Opt-In List

Send valuable information to your opt-in list on a regular
basis. Then, when you have an offer for them, they’re
already looking for your name in their inboxes.
Let your subscribers know up front that you plan to
contact them often. The idea here is to get your opt-in list
used to the idea of receiving messages from you. Also,
when the time comes to refer a product or service to your
subscribers, do so with confidence.

Present your offers with authority, and make it clear that
your subscribers will benefit from following your recommendation.
Again, the idea is to get your opt-in list used to the idea
of receiving your recommendations in good faith.
However, nothing will destroy your credibility more
quickly than recommending a program that turns out to
be garbage.

Most of us have a few favorite subscriptions. You know,
the emails you look forward to getting and are happy to
read as soon as you find them. I'm more likely to buy from
these lists, because I feel like I've gotten to know and can
trust the publishers.

Do you think that they occasionally make money from me
purchasing their offers? Of course they do. But what’s wrong
with that? They have proven themselves to be a valuable
resource by providing solid information. Maybe they have
helped me make money or save time.

Whatever the case, a relationship has been built, and I have
been conditioned to expect emails from these people. More
importantly, I have been conditioned to trust the recommendations
of these opt-in list owners, which makes me more likely
to buy from them.

One of my personal favorite opt-in list owners is Susan--
vectorcentral.com.

Subscribe to this opt-in mailing list, you would be getting
some invaluable information. Did I metioned that you can
subscribe for free?

She also has great solo ads submissions prices and much
more...be sure to tell her that warrensmarketing refered you.

Once you have your opt-in list conditioned to expect your
emails, stay on track. Some type of regular mailing schedule
is important.

For instance, if you're loading subscribers into an autoresponder
series, be sure to set the follow-up messages at regular intervals.
Or, if your opt-in list is based on the premise of a weekly update,
make every effort to send out on the same day each week.
Additional communications are fine, as long each message
contains something of value. But the most important thing is
not to fall behind on your mailings, thus allowing your subscribers
to lose the connection you have worked so hard to build with them.

Also, be sure you are giving your subscribers what you promised
them on your capture page. If you invited them to subscribe to a
newsletter about affiliate marketing tips, don’t send them adverts
about discount auto parts.

Sending something a little different from time to time might work
if you have built a very strong relationship with your subscribers,
but the general rule is to stay focused on the topic you promised
your subscribers when they opted-in.

Give good information and let your personality come through.
Don't sweat the unsubscribers, and keep in touch with your opt-in
mailing list on a regular basis.

Follow this simple formula to become successful in managing your
opt-in mailing list, and you will be surprised how your business
will grow.

About the Author:
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