Simple Strategies for Marketing Successby Craig Warren
Enhance Your Business IdentityAll to often businesses try to cut
corners to save a few dollars and
end up creating the wrong
business identity. Everything
about your business from the
office stationery to the product
or services you sell is a reflection
of how prospects percieve who
you are.
No matter what size downline
you have, you will build and
establish a reputation for the
goods and services you deliver.
A positive perception brings
prospects back to buy.
Perceived service or quality is
the single most important factor
in determining long-term profits.
In short, you must always give
people a great deal for their
money as they perceive it.
Every business has an identity
whether or not it has been
planned. Those who have the
most successful identities have
made it happen. It takes
much planning, hard work,
dedication, and consistency to
develop a positive image.
Make Ads BelievableWhether you decide to to advertise
a product or service that you believe
will sell by direct mail, the inquiry
follow-up method, magazines,
newspapers, radio and so on-- the
prospect must find your claims
believable. Overstated claims are
often ignored by readers.
Testimonials should always be
used, especially when a claim
appears to be overstated.
Testimonals make claims
credible and more believable.
Endorsements from well-known
persons, authorities or highly
credentialed people make any
claim more believable. Seek
them out and use them.
Your product claims should be
believable in a reader's mind
from the beginning to the end.
The theme and delivery of your
entire message should be
believable enough to lead a
prospect to act and order.
People are reluctant to believe
grossly exaggerated claims.
More often than not it is better
to understate exaggerated
claims and zero in on the big
benefits that are more
believable. Make outlandish
statements only if you can back
it up. Make it easy for people
to believe your claims and easy
for them to buy.
Using Involvement Devices To Increase SalesAny advertisement or direct
mail package that gets a person
either physically or mentally
involved is called an
"involvement device." Getting
a person physically involved
could mean moving a self-
adhesive label from on spot
to another, answering questions,
checking off boxes, punching
out holes and so on.
Getting a person mentally
involved usually means using
illustration, photos and
advertising copy. The object is
to lead a person to see oneself
receiving a huge benefit from
your offer and then taking the
necessary action to get it.
The following involvement
devices are typical of those
used by business of every size:
Simple Questions:Design questions that can be
answered quickly and easily.
Make the questions simple, and
interesting. Never use negative-
type answers.
Choice Offers:Giving people a choice in an ad,
sales letter, or order form gets
them involved. The choice of
colors, the length of a subscription,
dates, or whatever else offers a
choice.
Adhesive Labels:This involvement device involves
having a person transfer a label from
one location to another. For example,
this might be from a sales letter to the
outside of a return envelope.
Stubs:Tear-off stubs can be retained as
reminders of when a sale or drawing
will occur, as a receipt, as a guarantee,
or as proof-of-purchase in a rebate offer.
All of the above are excellent involvement
devices that lead a person toward making
a purchase. Use them to increase your sales.
Write A Irresistible Teaser CopyTeaser copy is used as the words imply--
to tease. The first job of any advertiser is to
get the ad opened so the recipient can read
what's inside. An effective teaser should focus
on some huge benefit and be an introduction
to what your sales letter, ad or circular has to
say.
Teaser copy should stand out!! It should jump
off the page and command a reader's attention
and interest. The most effective attention-getting
copy usally makes a promise that there is
something worthwhile inside of great benefit to
them.
Don't make your teaser copy to be excessive.
You should only say enough to entice the reader
to look inside. If you give to much information
on the outside, readers may decide they already
know what's offered inside and never open it. It
should be short and to the point.
About the Author:----------------------------------------------
Craig Warren is the owner of
WarrensMarketing.comand reviews popular home business
ideas and opportunities. Craig's
most popular home business
recommendation is the Plug-In
Profit Site at:
PlugInProfitSitewhere you can get your own money-making
website setup in 24 hours!
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Labels: email marketing, long-term profits
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