Let’s Talk About Traffic
by Craig Warren
When you’re just getting starting in
Affiliate Marketing, one of the most
important things you need to learn
about is traffic – specifically what
it is and how to get it.
Why?
Because although it’s become somewhat
of a cliche these days, the truth is,
“the money is in the list” – but that
means YOUR list, not the list of the
people whose products you’re selling –
at least not if you want to be
successful.
Here’s why. As an affiliate, your job
is to find people who want to buy the
products you’re promoting, right? So
to do that, you need to write an ad
(or hire a copywriter to write it for
you), and send people to a Website
where they can buy the product.
BUT – there’s a serious problem with
using this method. Do you see what
it is?
Anywhere from 60 to 95% of the people
you send to the sales page probably
aren’t going to buy the first time.
1. Most people want to be certain
that they’re making the right
decision, so they usually need to see
or hear from you between 5 to 12 times
before making a buying decision.
2. If you’re paying for the ad and
sending people to the seller’s Website,
the ones who don’t buy disappear forever.
(And neither you nor the seller will benefit.)
3. Of those who do buy, if you’re only
sending them to the sales page, YOU still
lose them forever because you have no way
of knowing who they are.
Here’s the solution:
1. Write your ad and send prospects to a
well-written squeeze page – YOUR squeeze
page. (A squeeze page is a single page
Website that has one purpose – to convince
prospects to give you their contact
information. Squeeze pages should be simple –
no flash, no links, and if you use a graphic
or photo, keep it simple and make sure it
relates to the purpose of the page. How do
you convince prospects to give you their
contact information? By giving them
information that is what they’re expecting
to find and that’s useful to them.)
2. Offer them an incentive to give you their
contact information. (This could be a free
report, a free newsletter, an audio or video
product – just make sure it’s related to the
niche or affiliate product.)
3. After they’ve opted in to your autoresponder,
send them to your affiliate sales page.
4. Follow up with them on a regular basis –
mixing good information, free bonuses from
time to time and additional affiliate products.
Lather, rinse, repeat. (Once you’re making money
from your first affiliate product, move on to the
next and then the next and the next.)
The best thing about this is that you can set
most of it up on your autoresponder, so you turn
it into a “system” and it runs “almost” on
autopilot. (There is NO SUCH THING as a business
that runs 100% on autopilot – and don’t believe
anyone who tells you differently.) Any business –
real business – takes work and effort. But by
setting this system up this way, your autoresponder
does the majority of the work, and you will only
need to do simple updates and make sure you keep
fresh information flowing.
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