The Top Three Affiliate Marketing Mistakes
Copyright © Craig Warren
If you’re new to affiliate marketing, there
are a few things that you need to know about
marketing your affiliate products – because
if you get these wrong, chances are, you’re
never going to make more than a few sales.
Affiliate Marketing Mistake #1:
Choosing the Wrong Product
This is a biggie, and probably one of the
biggest mistakes that new affiliate marketers
make. How do you choose the best affiliate
products?
There are several ways. You could choose
products based on their popularity (check out
clickbank to see what I mean.) Or you could
choose products based around your current
business. (For example, if you run a business
such as a beauty parlor, you could find a
number of affiliate products…what about a book
on hairstyles for weddings, or proms or braids?
Or you could sell a beauty book, or a book on
skin care. There are also physical products
that you could sell. The point is to look for
affiliate products that complement what you’re
already selling.
You could also choose affiliate products based
on how much commission you’ll make – but think
carefully before choosing this as your top
method of deciding what products you want to
sell. Finding quality products should always
be your top concern – because if the products
you’re selling are garbage, the end result is
that while you might make sales, you’re also
going to get lots of refund requests – which
means you’ll end up in the hole.
Affiliate Marketing Mistake #2:
Marketing the Product the Wrong Way
We’ve all seen the ads that say “Make a
Million Dollars with No Product and No
Website” – those ads are usually about
affiliate marketing.
But think about it for a minute. If you
could REALLY do that – wouldn’t everybody
be doing it? That old saying that “if
something sounds too good to be true then
it probably is” holds true when it comes
to affiliate marketing.
The best way to market any affiliate product
is to sell it where the customers are. Which
means that you need to know who your
prospective customers are. You need to find
out as much information about them as possible –
what they want, what their greatest fears are,
what solution they’re looking for. Then you
need to know where they shop – if your affiliate
marketing product is for consumers, then you’ll
want to know where your prospect shops, what
magazines they read or what Internet pages they
visit. Where do they hang out? If you’re selling
to business owners, then you’ll have to find out
where they do business at. And again, market your
affiliate products there.
Affiliate Marketing Mistake #3:
Not Writing the Right Kind of Sales Copy
Although it’s not absolutely necessary to hire a
professional copywriter (especially if you’re just
starting out and money is tight), it is necessary
that you learn the basics about copywriting and
write sales copy that will appeal to your market.
One of the first things you need to do is to
“Continue the conversation that your prospect is
already having inside their head. That means that
you need to know what kind of questions your
prospect has about your affiliate product – and
make sure that you’re answering them. Think about
what kinds of objections your prospect might have,
and find a way of answering them, too.
Add social proof. (This means you want to show that
other people have bought the product and love it.)
When you’re selling affiliate products, the really
good marketers will provide you with testimonies
that you can use, along with sales copy, email copy,
etc. (This is great because it’s often been written
by a professional copywriter who understands the
market.)
However, even if you’re given a sales page or email
blasts to send out to your list, you don’t want to
use it word for word. Make a few changes it – give
it your own original touch. Make it fresh and
original so that your prospect doesn’t see the exact
same ad somewhere else – you’ll lose credibility if
that happens.
If you’re offering a bonus for someone to buy your
affiliate product, make sure that the bonus goes
along with the product. Don’t give away recipes if
you’re selling a book about hair care. Make sure
your bonus relates to the product and is useful to
your prospect. (For example, you could write your
own Ebook that tells how to get the most out of the
affiliate product. That’s something that no one
else will be able to sell, because it’s yours.
Whatever you do, when it comes to affiliate
marketing, it’s easy to avoid making the three
biggest marketing mistakes just by doing a little
thinking and strategic planning before you get
started. And the truth is, you can make a very
good living just from selling affiliate products,
as long as you do it the right way.
Good luck!
About the Author:
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Labels: affiliate, clickbank, marketing
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